An exciting opportunity is now open for an ASO (App Store Optimization) Expert role in a reputed organization focused on digital transformation, mobile technology, and software products. This role is ideal for professionals with a strong background in mobile SEO, keyword strategy, and app store marketing. This document offers a complete roadmap for candidates interested in the ASO domain, including job duties, eligibility, skills, salaries, and application procedure.
Jobs Overview: ASO Expert Job 2025
| Field | Details |
|---|---|
| Location | Islamabad / Lahore / Karachi (Remote options available) |
| Hiring Organization | Ministry of IT / Digital Tech Firm |
| Salary | 80,000 – 150,000 PKR |
| Category | IT / Digital Marketing |
| Job Type | Full-Time |
| Qualification Type | Bachelor’s, Master’s |
| Working Hours | 8 Hours (Flexible/Remote) |
| Contract Type | Permanent / Project-Based |
| Newspapers | Official Portal / Online Job Boards |
| Release Date | 8 July 2025 |
| Last Date to Apply | 28 July 2025 |
Job Positions
- ASO (App Store Optimization) Expert
Jobs Description: ASO Expert 2025
1. ASO Expert
Responsibilities:
Optimize app listings across Google Play Store and Apple App Store, perform keyword research, increase organic installs through title/description/icon testing, improve app visibility, monitor KPIs, conduct competitor analysis, and collaborate with UI/UX and marketing teams for user acquisition.
Qualification:
Bachelor’s or Master’s in Marketing, Computer Science, or Business. Proficiency in ASO tools (Sensor Tower, AppTweak, App Annie), SEO principles, A/B testing, and app analytics. 2+ years of experience in app marketing or mobile SEO.
Key Responsibilities
- Develop and execute ASO strategies to improve app visibility and rankings
- Perform keyword research using ASO tools and user behavior insights
- Optimize metadata, titles, descriptions, screenshots, and app icons
- Track, report, and improve KPIs such as CTR, retention, and downloads
- Coordinate with content, product, and UI teams for continuous updates
- Conduct competitor analysis and trend mapping in app categories
Educational Qualification and Skills
- Bachelor’s or Master’s in a relevant field from an HEC-recognized institution
- Strong knowledge of mobile ecosystems (iOS & Android)
- Expertise in ASO platforms and analytics (Firebase, Google Console, App Store Connect)
- Excellent research and data interpretation skills
- Basic understanding of HTML, JSON, and app structure is a plus
- Communication, reporting, and creative copywriting skills
Eligibility Criteria
- Must be a Pakistani citizen
- Valid CNIC and domicile
- HEC-verified degrees
- Experience and tool-based knowledge must be verifiable
- No involvement in prior app policy violations or store bans
Required Experience
| Role Level | Experience |
|---|---|
| Mid-Level | 2–4 years in ASO or App Marketing |
| Senior Level (Optional) | 4+ years with proven app growth portfolio |
Required Documents
- CNIC copy
- Academic degrees and transcripts
- ASO portfolio or results report (if available)
- CV/Resume
- Professional photo
- Recommendation letters (optional but preferred)
Age Limit and Nationality
| Criteria | Details |
|---|---|
| Minimum Age | 23 years |
| Maximum Age | 35 years |
| Nationality | Pakistani |
Salary for ASO Expert Jobs in 2025
| Position | Salary Range (PKR) |
|---|---|
| ASO Expert | 80,000 – 150,000 |
Online Application Process for ASO Expert Jobs
- Visit the company/ministry website or job board (e.g., Rozee, Mustakbil, official portals)
- Create an account or log in
- Choose “ASO Expert” from the listings
- Fill the form and upload all required documents
- Review application carefully and submit
- Wait for confirmation via email or SMS
- Shortlisted candidates will be contacted for test or interview
How to Prepare for ASO Expert Role
- Master keyword research & app metadata optimization
- Practice A/B testing for visuals and copywriting
- Stay updated on changes in Apple & Google algorithm policies
- Build a personal ASO portfolio using freelance/side projects
- Learn basics of product strategy and performance metrics
Recruitment Process
- Online Application
- Portfolio / Sample Evaluation
- Technical/Marketing Test
- HR Interview
- Final Interview with Product/Marketing Leads
- Job Offer & Contract Signing
Contact Details
| Contact Type | Details |
|---|---|
| Website | www.moitt.gov.pk / Company Portal |
| hr@moitt.gov.pk / careers@company.com | |
| Helpline | 051-9201985 |
| Postal Code | 44000 |
| Office Address | Ministry of IT, G-5/2, Islamabad / Tech Park Office (Private Sector) |
Notes
The ASO Expert role offers you the chance to lead app growth in competitive digital markets. With mobile app performance becoming a key metric in tech innovation, this position provides exposure to global trends and hands-on strategy. Apply now to be a part of Pakistan’s digital revolution in mobile applications.